a) On a piece of paper draw a table as below:

Think of what your website is going to provide to:

• Attract your customers (i.e. low prices)
• Keep your customers on your website longer (i.e. login)
• Make your customers want to come back (i.e. promotions)

Fill in the table.
 
b) On a piece of paper draw your website page layout:

Add elements from previous steps in to your design. Make sure that the user can scan the page from left to right and always find new design elements that are useful and informative.